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Serving Central Iowa for Nearly 30 Years

The Central Iowa Tourism Region (CITR) was incorporated in 1987 as a non-profit organization dedicated to tourism development and promotion. CITR is one of three tourism regions in the state of Iowa. The region encompasses a 35 county area between the Minnesota and Missouri borders.

The CITR works closely with communities, attractions, events and visitor services on tourism development and marketing initiatives. Programs are determined by the board of directors and are carried out by committees from the membership and facilitated by region staff.

“To enhance tourism in central Iowa through information, education, and promotion in cooperation with government and business.”